In the SEA, Indonesia trumps the chart with the most number of users at 84.8 million, while Saudi Arabia is WhatsApp’s largest market in the Middle East. In fact, WhatsApp’s largest market is India with 340 million users. However, WhatsApp has quickly added a vast list of features to its repertoire.Īs smartphones became more mainstream and affordable, especially in parts of Asia like India, SEA and the Middle East, WhatsApp recognised the potential the app had for businesses. It started as a rather basic looking application that only supported text and media messages. In the past 11 years, WhatsApp has come a long way. It was born out of a need for a free messenger that allowed people from anywhere to communicate with anyone else who had the app. WhatsApp is a popular messaging app that has made its name in history as the revolutionary app that trumped text messaging. Learn everything about WhatsApp API – how to create, pricing, functions, guidelines, examples, and more. WhatsApp List Price Schedule ( comprehensive guide for WhatsApp Business API.New Pricing for the Twilio API for WhatsApp (Twilio blog).Customer support: If you are responding to incoming user-initiated messages, then you will start incurring user initiated conversation based charges.įor full details on this pricing change, see Twilio's WhatsApp Pricing page and Facebook's Conversation-Based Pricing page.Infrequent notifications: If you are sending messages over multiple 24-hour periods, you will now incur charges from WhatsApp for each conversation.WhatsApp will not charge for template messages. Frequent notifications: If you are sending multiple messages within a 24-hour period, you will now only incur a single charge from WhatsApp for starting the conversation.We have identified the following possible impacts to common use cases: How does this impact my business use case? These changes are being made by WhatsApp there are no changes to Twilio's charges, including the per message charge. How does this impact Twilio's per message charges? For full details on WhatsApp pricing, see Twilio's WhatsApp Pricing Calculator.Messages in Failed, Undelivered, Sent, and Delivery Unknown statuses are not charged. Charges are only applied to messages in " Delivered" status.The conversation that initiates from the ad is free, but not the ad itself. Standard pricing will apply for ads that click to WhatsApp.Conversations with consumers after that are charged. Free entry point conversations are only user-initiated, and just the first conversation is free of charge. Conversations aren’t charged when consumers message businesses with call-to-action buttons on ads or on a Facebook Page.These free conversations can be both business-initiated and user-initiated. Your first 1,000 conversations each month won’t incur any WhatsApp fee (Twilio per-message costs still apply).In addition to the WhatsApp conversation charge, customers will continue to incur the Twilio flat fee of $0.005 per message.WhatsApp will charge once per 24-hour session of messaging between a business and a customer. The charge will vary, depending on who initiated the conversation (the business or the end user). During the session, there are no additional charges for any additional messages from the business or the end user.Here's how WhatsApp's conversation-based pricing model works: This pricing model went into effect on Febru, and moved from a per template/session charge to a single WhatsApp fee for the conversation based on who initiated (the business, or the end user). WhatsApp Messages use a conversation-based pricing model for all business globally sending WhatsApp messages. For more information on these changes and what to expect from the WhatsApp Business API with Twilio, please see the guide here. Starting June 1st 2023, WhatsApp will be moving from the pricing model described in this article to a use case based pricing model.
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